Our weekly columnist Raymond Snoddy on the latest IAB figures putting online adspend ahead of TV for the first time.
More Media Commentators articles
Investment in learning and development in a downturn doesn’t have to be costly says Patrick Mills, director of professional development at the IPA…
Raymond Snoddy chairs MediaTel Group’s ‘Future of Radio’ seminar and finds the industry confident about its future.
Claire Myerscough, commercial business intelligence director at News International, explains why IPA Touchpoints is the foundation for joined-up thinking …
This week’s column finds Raymond Snoddy ruminating on CRR, product placement and the Tony Ball appointment saga.
In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.
Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.
Raymond Snoddy wonders if a stiff drink is the best response to the British Medical Association’s call for a total ban on alcohol advertising.
In his latest weekly column, Raymond Snoddy looks back at the weekend’s MediaGuardian Edinburgh International Television Festival, where Murdoch Jr gave both barrells to the BBC and Ofcom and various rumours turned out to have a bit of weight.
The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.