More Media Commentators articles

Lucas Brown, joint MD at Total Media Limited, explains why and how the IPA’s Value of Advertising group wants to “create a culture of effectiveness”…

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is “currently very in vogue due to immediate measurability”, we can’t rely on numbers only…

Raymond Snoddy on the growing use of super-injunctions; privacy v free press; and what the Premier League should do with footballers…

informitv’s William Cooper explains why Cox Communications and TiVo’s partnership marks a radical departure from standard cable practices…

Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”

informitv’s William Cooper discusses the incomplete requirements specifications for Project Canvas, which have finally been released to the members of the Digital TV Group trade association…

Earl J. Wilkinson, executive director and CEO of INMA, looks back at simpler times, when ignorance was bliss – as opposed to now, when publishers have no idea what level of engagement they have with an audience, meaning they can’t quantify or weave together in an adequate enough storyline to monetise…In the halcyon days when… Continue reading From print to digital audience engagement: why we can’t sleep at night

informitv’s William Cooper explains why 3DTV will not sell as well as internet-enabled televisions…

In his latest column, Jim Marshall talks airtime sales rules; the realities of buying and selling; CRR; and Polish humour…

Raymond Snoddy on Jeremy Hunt: In opposition, there had been a marked tendency to open his mouth to journalists faster than his brain’s ability to catch up… Then Hunt was elected and appointed and it was like BP finally getting a handle on its errant oil well – the flow of nonsense slowed to a… Continue reading Jeremy Hunt and his ‘Dangerous Dogs Government’