More Media Commentators articles

Newsline columnist Raymond Snoddy explains why The Guardian “can’t see the point of choking off digital growth in return for the relatively modest sums that they believe pay walls would produce” …

Alex Hunter, the IPA’s finance director, explains why media professionals shouldn’t be too quick to bin survey requests – “not only is it of statistical importance to the person sending it to you, but its result could be of real commercial benefit” ….

Newsline columnist Raymond Snoddy explains why Deloitte’s “practical and sensible” predictions for 2010 put them ahead of the pack.

Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers …

Newsline columnist Raymond Snoddy wonders whether VOD will drop traditional broadcasters in “deep do-do” …. possibly not!?

In his first monthly column of 2010, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, asks if we are finally in the much-talked about ‘Year of Mobile’, if it’s too late to jump on the apps bandwagon, and whether “mobile display advertising is a snare and delusion thus far” …

Now that ISBA has backtracked on product placement, what might it get up to next, asks Newsline columnist Raymond Snoddy.

Raymond Snoddy considers the marketing and PR lessons to be learned from the Tiger Woods story.

In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, looks past the pessimism of this year’s economic downturn and delivers three “good news predictions” for the coming year.

Jim Marshall says that this year was one of unfulfilled promises, notable mainly for a lack of urgency on the part of various regulators.