There’s been no shortage of informed comment and speculation recently about what Google are planning to do with their latest acquisition – Invite Media.
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Stuart McDonald, head of insight and trade marketing at News International, aims to convert the few remaining fence sitters: “If you’re reading this unsure as to whether you should subscribe to IPA TouchPoints, permit me to provide you with some guidance”…
Raymond Snoddy on News International’s adventures in online with SunTalk and the Times paywall.
TV Everywhere is a proposal from pay-television service providers to extend access for authorised subscribers to premium programming over the internet.
Paul Wright, digital strategy consultant and owner of Rockster Digital Media, says digital media has been many things; once the saviour, sometimes the enemy and always the business that does not make enough money…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that real-time linear television broadcasting has been the real dominant force of the World Cup, not social media updates…
informitv’s William Cooper wonders whether Hulu needs ITV as a partner to launch in the UK, when Sky might actually be a better fit…
In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, asks whether Apple can continue to dominate the market; if Google stands a chance of creating a browser-based world; or if the search giant can possibly compete with Facebook…
In response to Nick Manning’s “Blueprint for a new business model” article, Vic Davies, senior lecturer and course leader at Bucks New University, explains why the industry shouldn’t worry about ending up in South Wales – when in fact, it is much more likely to find itself in Neverland, being “a Peter Pan industry that never grew up, whilst those around it did”…
David Fieldhouse, strategy director and co-founder of Lucidity Mobile, says Apple’s new mobile ad network iAds is not a “silver bullet”, despite offering the creativity, targeting and standards advertisers crave…