Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
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Raymond Snoddy’s latest comment piece looks at how television, the press and social media handled the general election.
Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.
Raymond Snoddy on the success of publishing company Pearson and its chief executive, Dame Marjorie Scardino.
Peter Charlton, UK Sales Director at CBS Outdoor, on how the rise of digital has created a world of real-time interaction where consumers are no longer mere targets of advertising messages.
Raymond Snoddy on how the media is changing the UK’s political landscape. “The British system has been changed for ever by the power of communication.”
Chris Williamson, chief economist at Markit and author of the IPA/BDO Bellwether Report – the quarterly survey of marketing expenditure – gives his take on the latest findings published last week, and on the economic outlook in general.
Claire Myerscough, business intelligence director at News International, explains why ‘word of mouth’ will be more important than ever in 2010…
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
Amanda Davie, founder and managing director of Reform, explains why the IPA Search Certificate will help combat tough external threats and protect the value of the client-agency model…