Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.
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Raymond Snoddy wonders if the media can turn around the coming general election, and if so, whether Murdoch has lost his normal touch. “By coming out so early and so ostentatiously for Cameron, The Sun may have indulged in a little premature political ejaculation” …
Raymond Snoddy on the BBC’s “beautifully crafted” Strategic Review, designed “to give critics as few grapple holds as possible”.
Raymond Snoddy on FaceTime, the newly launched marketing body for the ‘multi-billion pound live events industry’ that has “been born into an overcrowded world of media marketing agencies with multi-million research budgets and all saying Me, Me, Me simultaneously”…
Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand…
Raymond Snoddy returns from this morning’s ‘The internet comes to TV’ seminar and says “more television and video on ever more devices has got to be a good thing. Hasn’t it?”
This week has seen the sale of GMG’s regional titles to Trinity Mirror and the forced sale of some of BSkyB’s stake in ITV. Raymond Snoddy comments on the “sadness and eloquence” of the deals.
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it…
Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
Newsline columnist Raymond Snoddy wonders why the BBC Trust is “probably doomed” – for no good reason at all – when overall it has done exactly what it was set up to do …