More Media Commentators articles

In the run-up to the sporting season, the battle between BT and BSkyB continues – and with BSkyB refusing to air its rival’s multi-million pound ads, it’s clear that they’re taking the threat seriously, says Aegis’ Jim Marshall. But what exactly is it that BT is threatening? It certainly isn’t BSkyB’s football coverage…

When we’re connected, we’re more accessible – but advertisers can only capitalise on this in a way that complements the media experience, rather than interrupting it, says Digital Cinema Media’s Alex Wright ahead of tomorrow’s Connected Consumer conference.

Young people are spending more time indoors and less time being active – significantly so in the last five years. As a result, young people are interacting more with fictional characters, explains Kantar Media’s Alice Dunn – and capitalising on the right characters could prove lucrative for the canny marketer when it comes to engaging with young people.

Ahead of speaking at this week’s Connected Consumer conference, BARB’s chief executive, Justin Sampson, explains the new ‘hybrid future’ for the company’s crucial measurement.

This week, Simon Andrews takes a look at the key highlights from Apple’s Worldwide Developers Conference and asks if all the criticism is starting to rattle the tech giant. Perhaps, Andrews argues – but we shouldn’t bet against them not claiming their mojo back in the longer term…

OMD’s The Future of Britain project is trying to understand how the recession has impacted people’s lives – and the implications for brands in such a diverse, fragmented and chaotic society. In the first of our exclusive new series, OMD’s insights director Chris Worrell explains how the British household is changing – – from old people that just won’t stop having fun, to children that just can’t quite fly the nest…

We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices – more often than not in an unconnected way, says Specific Media’s Martin Galvin. We must make sure that the consumer’s consumption dictates the plan, rather than vice versa…

The problem with the magazine market is the vagary of change, not the shock of collapse says Peter Houston, founder of Flipping Pages Media. It’s like being a frog bobbing about in a pan of water that’s slowly coming to the boil – comfortable enough for the time being, but without the self-awareness to change its situation, the frog’s going to get boiled.

D-Day: As it Happens brought to life the experiences of seven real people through a clever mix of digital and traditional mediums. Here, one of the show’s creators, Adam Lawrenson of Digit, explains how this could be a pivotal moment in the evolution of how content is disseminated.

When people talk about ‘interruptive advertising’, out-of-home and mobile is the most interruptive of them all, says The Media Native. It disrupts our flow when we’re on a journey and could easily become the equivalent of bad online display; constantly bombarding us with pop-ups and click-throughs. A marriage made in heaven? Perhaps…but it could also lead to a cycle of disillusion if brands fail to make it work for consumers.