Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.
More Omar Oakes articles
A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.
We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.
Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.
The Media Leader editor Omar Oakes explains why the title has rebranded from Mediatel News.
The cautionary tale of Second Sight should remind us what happens when we bet our futures on monopoly industries, writes the editor.
Exciting things are happening in audio but only one in every £10 spent on radio is digital. Are things about to change, asks the editor.
It’s long overdue to bring Netflix and Amazon into line with Ofcom. This may lead to subscription hikes, but it’s literally a price worth paying.
Week in Media: Amazon’s advertising is growing quicker than Google and Facebook and shows no signs of slowing down soon, writes the editor.
The digital media giants’ divergent destinies could become much clearer this week, writes the editor.