The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company’s implicit licence to dazzle and entertain with fiction and spectacle.
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100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.
The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.
Why does it take the death of a young girl to get answers from Facebook in public and on the record in this way, asks the editor.
The overwhelming favourite to be the UK’s next Prime Minister will keep attacking the media to cover up her mistakes.
We need new ideas and approaches when it comes to training, development and wellbeing at work, writes the editor.
Are advertisers realising that agency relationships are more important than they realised, asks the editor.