More Omar Oakes articles

You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.

Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.

The streaming giant’s decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.

Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.

Whatever happened between Michael Kassan and UTA, the great dealmaker’s acrimonious exit marks the end of an era for the industry’s so-called power brokers, writes the editor-in-chief.

This industry should be asking hard questions about how we can be the most pro-family sector in modern business, writes the editor.

The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more “introspective” about what they need, writes the editor.

Does anyone actually do ‘advertising’ any more, asks the editor.