This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
More Omar Oakes articles
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
Twitter is too small to have such a big mouth calling the shots, writes the editor.
This is the worst media employee ever. But he can’t be fired, warns the editor-in-chief.
100% Media 0% Nonsense: How private equity buys, owns and sells media companies will mean big changes to media and advertising jobs.
If greenwashing in media and advertising is such a major concern, it doesn’t seem to be working very well, writes the editor.
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
Barely anyone wanted to talk about AI at The Future of Media. But how media is traded, and the seemingly intractable problems that have built up over time, was a constant concern, writes the editor-in-chief.
Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.