The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
More Omar Oakes articles
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
Barely anyone wanted to talk about AI at The Future of Media. But how media is traded, and the seemingly intractable problems that have built up over time, was a constant concern, writes the editor-in-chief.
Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.
It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.
How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.