It’s a sad day as I’m closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.
More Omar Oakes articles
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.
How you think about being ‘passionate’ in media will reveal what kind of media leader you are or want to be. So that’s the question we’re going to keep asking, writes the editor.
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.
100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.
100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.