Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
More Omar Oakes articles
Fake ads or branded ‘fan art’ stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
TikTok is not simply a substitute of viewers’ attention from traditional media formats. The rise in demand for ‘snackable’ content presents a much bigger cultural shift, writes the editor.
100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.
100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter’s model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram’s scale, writes the editor.
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.
100% Media 0% Nonsense: Does Cannes still matter as a beacon of creative inspiration and collaboration, or it it just the biggest media and tech get-together in the world, asks the editor.
100% Media 0% Nonsense: Media is more important than ever to advertising. But do enough of those working in media really understand it, asks the editor.
Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.