If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
More Omar Oakes articles
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
When influential media owners like Elon Musk throw money at Donald Trump, it should concern all of us who work in this industry, writes the UK editor-in-chief.
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
Everyone accepts that ultra-processed food — otherwise known as junk food — is bad for us. As audiences or advertisers, are we prepared to accept that ultra-processed media is bad for us, too, asks the editor.
The world’s biggest advertising festival did itself proud this year by widening access to content creators. Media owners, researchers and agencies must play their part, too, as this industry changes.
WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk ‘hates’ advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
Specialist media consultancies like PwC’s should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.