100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
More Omar Oakes articles
How much worse does ad fraud need to get before it gets taken seriously?
Let’s hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.
Are you honestly doing enough to resist misinformation in online media, asks the editor.
Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.
Rather than let itself get dragged into the freemium space, Netflix should take a bold and pioneering approach to advertising, writes the editor.
A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.
We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.
Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.
The Media Leader editor Omar Oakes explains why the title has rebranded from Mediatel News.