Are advertisers realising that agency relationships are more important than they realised, asks the editor.
More Omar Oakes articles
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
Advertisers want long-term partnerships and are concerned about the ‘missing middle’, but are broadcasters strong enough to face down Big Tech, asks the editor.
We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.
Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.
100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
How much worse does ad fraud need to get before it gets taken seriously?
Let’s hope our media industry can do better than our political masters when it comes to cracking hybrid working, writes the editor.
Are you honestly doing enough to resist misinformation in online media, asks the editor.
Every week should be mental-health awareness week. Or at least more like ‘Below Deck Med’, writes the editor.