In our latest weekly column, Lawson Muncaster, CITY AM managing director, explains why “people will pay – and understand they have to pay – if the content is good enough”…
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Raymond Snoddy says “when the starting whistle goes it’s wise to call a halt to the forecasts and predictions and just let the game take its course”…
Rob Atkinson, managing director at Clear Channel Outdoor UK, explains how the flexibility of outdoor advertising can achieve huge stand-out in the public space.
Roll the drums. YouTube has just celebrated its fifth birthday by announcing it has hit the 2 billion downloads a day mark.
Our latest Media Playground Thought Leadership article, by Grapeshot CEO John Snyder, explains how technology can consign a 19th century observation to history
Raymond Snoddy’s latest comment piece looks at how television, the press and social media handled the general election.
Richard Bullwinkle, chief evangelist for Rovi Corporation, says that companies must grasp the opportunities presented by the shift in consumer spending to online services and connected devices.
Louise Ainsworth, MD EMEA, Nielsen Online, looks at four scenarios for the future of media research.
2010 is, so we’re told, the year of mobile. We have industry-sponsored audience measurement, Google says its thought process is now “mobile first” and Apple has overtaken established players to become the world’s biggest mobile business by revenue.
Dollywagon’s latest network analysis of hash tag usage on Twitter during the current General Election raises some interesting questions.