The media owner will install 1,000 screens and introduce new creative and motion capabilities.

“Making Every Journey Matter for 25 Years” was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.

The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring. 

Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.

New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.

Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.

Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.

UK revenue was up 17% as digital continued strong growth.

New double-sided screens offer accessible passenger information as well as advertising.

Halliday will become the UK group’s first programmatic director.