| Maria Iu
New double-sided screens offer accessible passenger information as well as advertising.
20 Nov 2024 | Mark Halliday
The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.
Halliday will become the UK group’s first programmatic director.
Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.
New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
Screens at bus shelters garner more attention than other digital channels, new research suggests.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.
Across the group, strong digital and programmatic growth were isolated as principal drivers.
Current marketing mix modelling misses out on OOH’s true return on investment because it does not include granular enough location data, new research has found.
The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.