Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
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There’s no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA’s Bob Wootton.
With a 300 year print legacy, Johnston Press is undergoing an enormous cultural change as it embraces everything digital has to offer. Here, the publisher’s CMO, Lucy Sinclair, shares what they have learned.
Local World has announced the appointment of former Nottingham Post Media Group publisher, Steve Hollingsworth, as its new advertising development director.
From audit periods ending July 2014, a full breakdown between print and digital copies will be shown for all regional titles, as well as a statement of the total average number of print and digital edition bundles.
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS’s newly appointed CEO, Simon Redican, tells us what the future needs to look like.
The new site has been described as a mix of the best of the Independent and its sister title the i and combines new editorial formats including quizzes, voting, user curation and interactive graphics and maps.
The current managing director of Metro UK, Steve Auckland, has been named as the new chief executive of ESI Media – owner of the London Evening Standard, Independent titles and local TV channel, London Live.
The national newspaper industry is rethinking audience measurement – but is the debate just about whether the NRS is moving quickly enough to embrace online platforms – or is it about whether you actually believe print is dying?
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.