The IPA Media Futures Group, which represents the interests of media agencies, has backed the new Publisher Advertising Transaction System (PATS) as the newspaper industry looks to bring greater efficiencies to the way it trades.
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James Wildman, Trinity Mirror’s new chief revenue officer of its National Advertising Sales Agency, begins his role this week with a fresh focus on digital revenues.
After the verdicts in the phone-hacking trial are delivered, Raymond Snoddy examines the implications for politicians, journalists, regulators and newspaper boardrooms.
Earlier this year Bauer Media launched The Debrief, a new multi-platform brand aimed at the constantly connected 20-something woman. With native advertising at its heart, Bauer’s advertising lead shares his key learnings.
Earlier this month a new study unearthed fascinating insights into the changing ways we consume news. Here, one of the report’s authors looks in-depth at the findings to reveal how Twitter is impacting newsbrands.
The Advertising Standards Agency (ASA) has put its foot down on third-party ‘recommended links’ that appear on news websites, calling into question the way newsbrands present ad-related content alongside editorial.
Print is still a hugely effective advertising medium, writes Rufus Olins – and if you want proof of that, don’t look at the numbers alone; ask an advertiser who isn’t chronically anxious about proving their tech credentials.
A new study from the Reuters Institute for the Study of Journalism reveals the influence journalists have on Twitter, with Caitlin Moran, Jon Snow and Grace Dent topping the list of most followed….
A new international survey by the Reuters Institute reveals the changing ways in which people consume news content across the globe – with the UK showing a strong loyalty to ‘traditional’ newsbrands.
In what was largely a tough month for the industry, only the ‘i’ recorded any growth in the daily market, as the Sunday Times and Observer show strongest growth amongst the weekend titles.