Branded content is at the forefront of the competitive magazine market, says the CMA’s Clare Hill – but how did this happen, and where does it go next?
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The majority of national newspaper titles were up in January with the Sun and Sun on Sunday looking strong – and after extending its reach into Zone 6, the London Evening Standard recorded double-digit growth for the month.
The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.
To reflect the true reach of a magazine brand’s reach, for the first time ABC has issued combined digital and print data. Find out which brands came out on top.
The latest ABC release for the July to December 2013 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
According to the latest consumer ABC release, the The Home Interest magazine market recorded a slight decline of -1.7% year on year (YoY)
The second half of 2013 saw a better performance for the women’s weeklies magazine market, with only a marginal decline of 0.6% recorded – compared with -6.6% for the January – June period.
The latest ABC Consumer results reveal that the TV Listings market was down -4.5% year on year (YoY).
Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women’s Lifestyle market for the July – December 2013 Consumer ABC results.
Free titles Shortlist and Sport once again easily secured the top two spots in the July – December 2013 Consumer ABC results, despite recording marginal decreases in average monthly circulation over the six months.