The 21st century media planner faces a raft of taxing questions, but some emerging technologies are about to make their lives much easier, says Yummi’s AJ Simpson.
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Too many people in the media are guilty of taking local newspapers for granted, Says Raymond Snoddy – but the local press is always with us and has admirably stood out from the crowd in recent weeks.
Language, whether we like it or not, changes all the time. The word ‘newspaper’ is no exception, which is why we are starting to use a new term these days. Here, Rufus Olins, CEO, Newsworks, explains the shift to ‘newsbrands’…
The mayor of London, Boris Johnson, has lambasted the Privy Council and the government’s proposals for a royal charter in a strongly worded article in the Sunday Telegraph.
Steve Auckland, CEO of Local World, has announced his surprise resignation to the board, prompting speculation of personality clashes.
After a relaunch and change in price, the Sun on Sunday has failed to improve sales, recording a -2.1% drop in circulation in September according to the latest ABC results for the national newspaper market.
Let’s not get bogged down in the apparently small issues that separate the two royal charters. In the end we are talking principles – about the separation of powers between government and a free press in a democracy.
Changes include a redesigned logo, a greater Radar section both in print and online, new franchises and an enhanced ‘reviews’ section.
Is planning a campaign based on the media platform the right move? Perhaps we should be putting more emphasis on the surrounding content and the emotional mindset it induces, via whatever platform it populates…
What challenges does the newspaper industry face – and how can they be overcome? Our experts – including voices from the Guardian, Mindshare and Newsworks – share their views.