Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
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Jason Mawer, who joined the company as digital director in 2012, will oversee print and digital sales, creative solutions and partnerships.
The commercial panel will consider business models; the thrust for platform data (and the future of NRS); the progress and implications of the planned trading system, PATS; data and tablet ad effectiveness.
The latest ABC release for the January – June 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
All titles in the News and Current affairs sector recorded increases in average gross monthly circulation, according to the latest Consumer ABC results for January – June 2014.
There were mixed fortunes for titles in the Home Interest sector, according to the latest Consumer ABCs for the January – June 2014 period; however, the majority of changes in gross circulation were slight.
Free titles ShortList and Sport once again easily secured the top two spots in the January – June 2014 Consumer ABC results, with ShortList’s gross circulation up a healthy 15% period on period (PoP) to surpass 535,500.
Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women’s Lifestyle market for the January – June 2014 Consumer ABC results.
In an effort to “support the desires” of its 16-24 year old female audience, the monthly printed magazine, which launched in 1978, will move wholly online where traffic has increased 46% over the past six months.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.