The second half of 2013 saw a better performance for the women’s weeklies magazine market, with only a marginal decline of 0.6% recorded – compared with -6.6% for the January – June period.
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The latest ABC Consumer results reveal that the TV Listings market was down -4.5% year on year (YoY).
Free magazines John Lewis Edition, ASOS.com and Stylist maintained the top three spots in the Women’s Lifestyle market for the July – December 2013 Consumer ABC results.
Free titles Shortlist and Sport once again easily secured the top two spots in the July – December 2013 Consumer ABC results, despite recording marginal decreases in average monthly circulation over the six months.
The latest Consumer ABC results for July-December 2013 reveal little change for the News & Current Affairs sector.
Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
The additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.
Newspapers are making the right changes to cope with a digital world – yet by comparison, TV news channels seem stuck in the 90s with their mantras of “breaking news” when absolutely nothing is happening. Are their days numbered?
The platform will offer ‘native’ advertising across all channels, alongside standard display ads, in a bid to allow commercial partners to speak directly to the consumer in an “authentic and meaningful” way.
Tuesday’s edition of The Times saw the Murdoch-owned paper run a selection of rather camouflaged BT Sport ads alongside their football coverage. Has the paper embraced native advertising? asks Raymond Snoddy.