As newsbrands experiment with new business models and witness real success, there is one heavyweight owner of top-notch newsbrands which continues to sit on its hands. It’s now time for News UK to nail its colours to the mast with real user and readership numbers says Raymond Snoddy.
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PRWeek is preparing the ‘biggest overhaul’ in its 25-year history with the launch of a monthly magazine and a series of digital products next month.
The Amazon chief, who purchased The Post for $250 million, has said that his basic approach to the business will reflect three ‘big ideas’ that he’d implemented for Amazon.
The free-to-enter scheme marks a return to the awards arena after a two-year absence for Newsworks, formerly the Newspaper Marketing Agency, which previously hosted the Awards for National Newspaper Advertising – better known as the ANNAs.
Using the Blippar application, readers will be given the opportunity to upload a photo of themselves to the cover of the magazine and then share it via social networking platforms.
The results of the Tablet Project are expected to help define the key benchmarks for newsbrand tablet ads, as well as create first-stage industry norms.
Overall, all newsbrands saw a decline in readership, with the exception of the Daily Mirror, up 6.6% and the Sun, up 0.4%.
The latest NRS findings for the national newspaper market reveal that the Financial Times and Sunday Times were the only titles to see any readership growth across the year, as the first-time findings for the Sun (Sunday) show a loss of 314,000 readers.
The latest ABC regional newspaper results paint a familiar picture with both the Regional Groups and Regional Titles down with few seeing any growth at all.
Sport will be distributed with the Evening Standard every Thursday evening, as well as continuing its own Friday morning distribution.