More Press articles

Like it or not, native advertising is here to stay – so let’s learn to do it well, and in a way that serves the interests of publishers, journalists, advertisers and – above all else – readers and consumers. By Raymond Snoddy.

New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.

Despite television’s dominance, press and radio were found to be the next best at generating sales.

We have to try anything to make publishing pay – except putting the bean counters in charge, says Ed Owen, editor of the Global Academy of Digital Marketing.

As debate continues to rage around the merit of paywalls, is it time we considered the alternatives?, asks Ebuzzing’s CMO, Rebecca Mahony.

Only four daily titles managed to record any growth in the latest ABC results showing circulation figures for the national newspapers as the London Free Press sees good yearly growth.

In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands – whether in print or online – show strong resilience.

The driving force behind this new-fashioned name for an old-fashioned endeavour, however poorly articulated by the tag, could represent a real opportunity for publishers, says Peter Houston, founder of Flipping Pages Media.

Jones, who has been leading the company since November 2013 in her role as chief operating officer, is promoted effective immediately.

David Moyes’ sacking as manager of Manchester United demonstrates the power of the press, writes Raymond Snoddy – and particularly the potency of social media in a new era of impatience.