The lads’ mag phenomenon which was pioneered by IPC’s Loaded during the late ’90s, and mimicked to greater or lesser degrees by FHM, Maxim and GQ, seems to have finally lost its sparkle. In two consecutive audits now, both Loaded and FHM have seen their circulations tumble year on year.EMAP’s FHM, whilst holding steady period… Continue reading Lads’ Mags Suffer As Bubble Begins To Burst
The overall decline in national newspaper readership has worsened, according to the latest figures released by the National Readership Survey (NRS). In a year-on-year analysis the whole sector has dropped back 1.3%, or 910,000 readers, for the six-month period ending December 1999.The Daily Mail (up 11.7%), the Mail on Sunday (up 4.9%), the Daily Telegraph… Continue reading National Newspaper NRS Round-Up – December 1999
Women in their “middle youth” will soon have two new lifestyle magazine titles to choose from, as publishers Gruner & Jahr and Dennis Publishing each line up their new offerings in this sector. G&J’s code-named Florence and Dennis’ Project Denise both target women in their late 20s and 30s and have an up-market slant.This sector… Continue reading Feature: Middle Youth Sector Strains As Two More Titles Plan To Launch
The latest readership figures, released by the National Readership Survey (NRS) this week, show a continuing overall decline in the national newspapers’ readership numbers. Across the titles shown here, the whole sector dropped back slightly by 1.1% or 748,000 readers year on year for the six months to November 1999.Bucking the trend as usual were… Continue reading National Newspaper NRS Round-Up – November 1999
The latest figures released by the National Readership Survey (NRS) this week show a continuing slight overall decline in the readership of national titles. The whole sector dropped back by 0.5% year on year for the six months to October 1999.Contributing to the decline in readers were the two Express papers, down by 12.8% and… Continue reading National Newspaper NRS Round-Up – October 1999
Last week saw the release of the first wave of data from the VIPer study – a new survey into the country’s ABs (see VIPer Research To Offer Advertisers Insight Into Rich And Influential). VIPer has been developed by a consortium of media owners to examine the lifestyles, media consumption and purchase habits of the… Continue reading Feature: The ABs’ Favourite Magazines
The latest national newspaper readership figures, released by the National Readership Survey (NRS) today, show the majority of titles shedding readers year on year. The national newspaper sector as a whole is down by 1.3 million readers (1.8%) across the papers listed here.The Express and Sunday Express are suffering the most, with readerships dropping by… Continue reading National Newspaper NRS Round-Up – September 1999
This week the national newspaper market found a new battleground for readership figures when the Daily Mail responded to the launch of the Mirror‘s new magazine for women, M, with their own title of the same name. The launches highlight the increasing importance of supplements to national dailies and the need for detailed research into… Continue reading Feature: National Newspaper Supplements
The latest set of readership figures released by the National Readership Survey (NRS) this week show that there has been a year on year decline in the national newspaper market for the six months to August 1999. The sector has dropped over two million readers, or 2.9% during this period.The two Express papers continue to… Continue reading NRS Round-Up – August 1999
The latest offering from Emap, Escape Routes, is the first UK brand to launch simultaneously in both print form and as an e-commerce-enabled website. Dubbed ‘the ultimate travel and leisure guide’, the magazine has features and ideas for forthcoming trips which can be booked immediately online via www.escaperoutes.co.uk.Available quarterly, the first edition of the magazine… Continue reading First Issue Review: Escape Routes
