While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone’s chief revenue officer. (Partner content)
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The premium web’s future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)
Online harm against journalists is a real and serious problem. Meta’s Threads must take meaningful steps to prevent repeating the worst parts of Twitter, writes Reach’s online safety editor.
Columnist Raymond Snoddy and Richard Reeves, MD of the Association of Online Publishers, join Jack Benamin to talk about publishers’ progress in defending their IP, the future of news, and trust in newsbrands.
Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.
For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.
Edmunds joins as media director of video and podcast following 20 years at The Guardian.
Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.
The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.