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Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.

News UK has appointed new heads of creative direction for The Sun and The Times who will lead on creative advertising content.

As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?

HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.

The media’s difficulty with reporting Brexit has reached a tipping point as the evidence of the damage done continues to accumulate.

In brief: DMG Media, the publisher of The Daily Mail and MailOnline, has appointed Robin Raven as chief product officer.

In brief: The Professional Publishers Association has called on the Government to refuse Royal Mail plans to stop Saturday deliveries.

In brief: Ginsberg joins The Athletic after 28 years at The Washington Post, where he was involved in seven Pulitzer Prize-winning projects.

If journalists don’t feel well protected, brands risk them taking their work (and their audience) elsewhere.

As part of The Media Leader’s commitment to championing sustainability in our industry throughout 2023, we are delighted to partner with The Guardian Advertising to present this one-hour special.