Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
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The bots have been a long time coming — whether they have been called that or not.
In brief: News Corp has named Sunday Times editor Emma Tucker the next editor-in-chief of The Wall Street Journal and Dow Jones Newswires.
Parnter content: The Guardian and The Media Leader’s webinar on confronting the climate emergency covered topics including how advertisers and publishers can work to reduce their carbon footprint, and how to avoid greenwashing.
Reach announced it will launch dedicated US operations of major UK publications the Mirror, Express, and Irish Star in 2023.
Websites funded by partisan groups posing as local news outlets are growing as local US newspapers continue to disappear or downsize.
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.
News UK has appointed new heads of creative direction for The Sun and The Times who will lead on creative advertising content.