For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.
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Edmunds joins as media director of video and podcast following 20 years at The Guardian.
Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners.
MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.
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At Cannes Lions last week, audiences were asked to consider the opportunity cost of producing content with humans rather than AI if people can’t tell the difference.
Prime Minister Rishi Sunak’s wooden appearance on the BBC’s Sunday morning political talk show drew criticism from unexpected corners.
TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
