Halifax’s sponsorship of The Sunday Times’ Best Places to Live Guide aimed to celebrate local areas around the UK with digital outdoor.
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Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.
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A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech’s ‘harmful’ impact on the industry.
If the media doesn’t do more to protect the journalists working under their banners, they’re sending a message that abuse is just a part of the job.
People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.
Editor’s comment: Long before Putin invaded Ukraine, our media was invaded by Russian disinformation and the conflict has no end in sight.
UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.
What should it really mean when advertisers say they want to support ‘quality’ media, asks Nick Manning.