The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.
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It matters who owns TikTok, especially as more young people use it for news. But if we’re worried about governments’ influence on media owners, look no further than the state of several UK newsbrands.
Diversity leads at newsbrand publishing giant Reach have launched a ‘D&I Spy’ podcast that aims to tackle unspoken issues around diversity and inclusion in the workplace.
The press is full of Conservative leadership stories as the UK faces political and economic turmoil. But Brexit remains the root problem and the pressure will only increase.
Dave Randall, commercial director at Future, talks about what clients are talking about this year they were not last year and what he would tell his younger self.
In brief: Ozone, previously Ozone Project, has partnered with Autovia, a specialist automotive media business.
In brief: “Slow news” publisher Tortoise Media has announced an exclusive multi-year first look deal with Sky Studios to adapt its original podcast to high-end series and features.
In brief: Mail Metro Media, the advertising arm of DMG Media, has launched an identity solution connecting audiences and advertisers across its portfolio of websites.
Gentzel most recently worked as CRO of Gannett, where he led all advertising and marketing solutions revenue in North America.
As part of our series on the big issues facing the media in 2023, Raymond Snoddy makes the case for developing a more comprehensive idea of trust to combat misinformation.