Recommendations from friends and families have the greatest influence on brand choice of all touchpoints, according to the results of ZenithOptimedia’s research project, Touchpoints ROI Tracker.The influence of word of mouth is on average 22% higher than television advertising, said Zenith.It added that the influence of the internet, which continues to grow in power, increases… Continue reading Word Of Mouth Has Greatest Influence On Brand Choice
More Research articles
Consumers are more loyal to programmes than TV channels, according to the results of Accenture’s inaugural Global Broadcast Consumer Survey.The survey found that although television remains the predominant mass communications device worldwide, with 97% of respondents watching TV in a typical week, consumption patterns vary based on a number of factors including geography, age and… Continue reading Viewers More Loyal To TV Programmes Than Channels
Almost 90% of the UK online population watched over three million internet videos in December, according to new data from comScore.The figures show that Google’s YouTube remained the market leading video site in the UK, US, Canada, France and Germany.In the UK, the BBC is the second most popular source of video, indicating the popularity… Continue reading Almost 90% Of UK Web Users Watch Video Online
Nielsen Online has announced continued investment to support its growth in the UK and EMEA with the addition of four senior staff.Stephen Brooks becomes the new managing director for the UK, joining from EMAP Communications, where he was digital director for magazines. Prior to that Stephen spent seven years as the publisher in charge of… Continue reading Nielsen Online Recruits Wealth of Talent
Interactive television is the best way to generate direct purchase, ahead of field marketing and email marketing, according to a recent survey conducted by the Direct Marketing Association.Meanwhile, TV and radio ads are the most effective means of generating retail traffic, closely followed by consumer magazines, the DMA found. Telephone calls, followed by interactive TV… Continue reading Study Finds Interactive TV Drives Consumer Purchase
Sales from online shopping reached €18.5 billion (£12.8 billion) in the UK last year, according to a new report from Mintel.The company looked at retailing across five countries including the UK, Germany and France.The second biggest online spender in the Mintel report was Germany, with sales reaching €13 billion last year.It was followed by France… Continue reading UK Is Number One For Online Shopping
More than 20% of British 16-24-year-olds use the internet whilst watching television, whilst almost 70% of UK adults go online at some point whilst watching TV, according to a survey commissioned by Blinkx, the video search service.The report suggests that of those using the web while watching television, as many as 30% searched for products… Continue reading Over 20% Of UK Kids Online Whilst Watching TV
UK internet traffic to video websites increased by 178% between February 2007 and 2008, according to online intelligence service Hitwise.A Hitwise custom category of the top 25 video websites in the UK accounted for 2.22% of all UK Internet visits in February 2008, equivalent for one in every 45 internet visits that month.“Online video is… Continue reading Internet Traffic To Video Websites Increases 178%
UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models
JICIMS, the Joint Industry Committee for Internet Measurement Systems, has issued a request for proposals to media research companies, as the process to create an online planning currency continues.The RFP document is endorsed by the four JICIMS shareholders – the UK AOP, the IAB, IPA, and ISBA. Since its establishment last year, the body has… Continue reading JICIMS Looks For Research Proposals For Online Planning Currency