The Institute of Practitioners in Advertising (IPA) is to demonstrate its much awaited second TouchPoints database, the Integrated Planning System, to the planning community at an invitation-only briefing session on October 5.The results of the first IPA TouchPoints survey were released in March and showed a week in the life of a representative sample of… Continue reading IPA Prepares To Demonstrate Second TouchPoints Database
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The chairman of IPA Digital and managing director of Profero, Wayne Arnold, has expressed his support for JICIMS move to work with the NRS to launch a quarterly internet audience survey.Writing in the new-look IPA online bulletin, Adnews, Arnold reveals his disbelief that the industry is still debating the issue, and says that it also… Continue reading IPA Digital Chairman Voices Support For Online Measurement
A single online planning currency is one step closer thanks to the launch of a quarterly internet audience survey led by the Internet Advertising Bureau (IAB UK) in agreement with the National Readership Surveys Ltd (NRS).The survey, which will be implemented in the New Year, comes as a result of an ongoing collaboration between industry… Continue reading Online Planning Currency A Step Closer
Speaking at last week’s MRG Question Time, held in association with MediaTel Group, the panel welcomed the IPA’s TouchPoints Research, looking forward to seeing how the initiative will affect the advertising industry.The panel claimed that the IPA initiative will give a much needed consumer centric measurement system. Manfred Mareck, from Research Marketing Ltd, said the… Continue reading Media Researchers Give TouchPoints Warm Welcome
The Institute of Practitioners in Advertising (IPA) launched its long awaited TouchPoints research this morning, unveiling the £1 million study and providing the first data from its eight month survey period.The two-phase research, conducted by Taylor Nelson Sofres (TNS), questioned over 5,000 respondents on their daily habits, mood and media consumption, using a weighty 48-page… Continue reading IPA Launches Long Awaited TouchPoints Survey
Reports this morning have claimed Sky Media is attempting to boost the advertising share of its channel portfolio by denying access to the forthcoming Skyview research programme, unless media agencies shift their budgets away from ITV1.The allegations, made by MediaWeek, state that Sky Media has told media agencies that access to the results of the… Continue reading Sky Looks For Increased Revenues From Research Lever
TV marketing body, Thinkbox, has announced the appointment of ITV’s director of customer relationship marketing, Justin Sampson, as its first chairman.Sampson will take up the role from 1 November, having been appointed by the Thinkbox Board to act as lead ambassador for the organisation, representing Channel 4, five, GMTV, Turner Broadcasting, ITV, Sky, ids and… Continue reading Thinkbox Appoints Justin Sampson Chairman
Television marketing body, Thinkbox, has appointed several high-profile media figures to its board, with Justin Sampson, head of strategic sales at ITV; Nick Milligan, managing director of Sky Media and James Wildman, executive sales director at ids all lending their expertise to the organisation.Also joining the board is Simon Cox, vice president of UK advertising… Continue reading Thinkbox Bolsters Board With Senior Appointments
The Outdoor Advertising Association (OAA) and Radio Advertising Bureau (RAB) have joined forces to explore the effects, and advance understanding, of combined radio and outdoor advertising.In the first stage of the study, the OAA/RAB team has commissioned research company Acacia Avenue to conduct qualitative research exploring the effect combining radio and outdoor campaigns, examining the… Continue reading Trade Bodies Unite To Offer Cross-Media Insight
The Institute of Practitioners in Advertising (IPA) has confirmed the appointment of the two main suppliers for its new consumer centric multi-media survey, IPA Touchpoints, with TNS Media undertaking the main survey work and RSMB handling the integration process.TouchPoints is a groundbreaking project giving users their first overview of all consumer media usage by acting… Continue reading TNS Media And RSMB To Deliver IPA Survey