Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Media Research’, panellist Andre McGarrigle, director of research & customer insight at Guardian News and Media, emphasised the importance of marketing research correctly.He said: “There is a huge amount of research out there. The key to getting used is all about marketing it and giving… Continue reading Seminar Looks At Leveraging Research
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One of the biggest themes to come out of yesterday’s MediaTel Group seminar on the ‘Future of Media Research’ was the move from traditional methods of working to collecting data direct from consumers.Speaking at the morning session, panellist Martin Hayward, director of consumer strategy and futures at dunnhumby, said that in the long term we… Continue reading ‘Future Of Media Research’ Seminar Looks At Changes Facing The Industry
New research from Thinkbox and the Internet Advertising Bureau (IAB) reveals that using TV and online together in ad campaigns is significantly more effective for advertisers than using either in isolation.Their combined use produces major benefits for advertisers, the research found, including dramatically increased positive brand perception amongst consumers – some 50% higher – as… Continue reading TV And Online Are More Effective Together
The latest MRG evening meeting looked at children and the media, with ChildWise research director, Rosemery Duff, unveiling research looking at how youngsters in the UK use different media.The research found that children aged 5-16 years spend about five hours and 20 minutes a day in front of a screen.Although children’s TV viewing was down… Continue reading MRG Looks At Children And The Media
A full house of panellists is in place for a unique session taking place at the MediaTel Group Future of Media Research seminar on May 21.The panel will discuss how best to maximise research projects to ensure they reach a broad audience both internally and externally.Areas such as workshopping results, PR strategies, internal communications and… Continue reading Leveraging Research Session At Media Research Seminar – Panel Confirmed
Thinkbox has today announced that total commercial TV impacts for Q1 2008 have grown 7% on the same quarter last year, according to the latest figures from BARB.This follows a pattern of growth that has seen total Q1 impacts grow by 13% over the past five years, with impacts for 16-34s growing by 18% during… Continue reading 40 Ads Per Person Watched Every Day in The UK
Researchers will get the opportunity to see some of the latest media research ideas, alongside listening to those behind major research projects discuss how best to ensure they receive the maximum exposure both internally and externally, at the latest MediaTel Group event.The “Future of Media Research” conference will take place on May 21 in Westminster.… Continue reading Programme Confirmed For Media Research Event
Google has been named the world’s most powerful brand, with new research valuing it at $86.1 billion.The research by Millward Brown, which is owned by WPP, found that the value of all brands in its top 100 list increased by 21% from $1.6 trillion in 2007 to $1.94 trillion in 2008, more than double the… Continue reading Google Named World’s Most Powerful Brand
Thinkbox, the television marketing body for UK commercial broadcasters, is relaunching its website next month.Thinkbox said that the new website will better reflect the expanding TV landscape and broaden its focus on the opportunities offered by new and emerging TV technologies.New content will include a TV Technology Zone in collaboration with Decipher, a dedicated TV… Continue reading Thinkbox To Relaunch Website
Recommendations from friends and families have the greatest influence on brand choice of all touchpoints, according to the results of ZenithOptimedia’s research project, Touchpoints ROI Tracker.The influence of word of mouth is on average 22% higher than television advertising, said Zenith.It added that the influence of the internet, which continues to grow in power, increases… Continue reading Word Of Mouth Has Greatest Influence On Brand Choice