New research suggests that advertisers need to have a more integrated marketing approach to new car buyers.According to research, despite the constant stream of expensive car ads on TV, recommendation from friends, family and colleagues is the real reason people plump for one model over another.The survey of more than 3,000 people, conducted by G2… Continue reading Integrated Marketing Approach Needed For Car Buyers
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NDS, provider of technology solutions for digital pay-TV, and TNS Media Research have today announced a global partnership to create and market an end-to-end set-top box (STB) audience measurement tool for digital TV operators.The solution, based on the NDS Dynamic advertising suite and the TNS Media Research Return Path Data (RPD) audience measurement service, is… Continue reading NDS And TNS Partner For Set-Top Box Audience Measurement Tool
Nicki Lynas has been appointed as the Internet Advertising Bureau’s (IAB) new head of research.Lynas, former senior manager in the Entertainment & Media practice at PricewaterhouseCoopers, will take up the role on September 9.Reporting to Guy Philipson, Lynas is charged with driving the organisation’s research and planning programme, as well as overseeing the IAB/PwC adpsend… Continue reading IAB Appoints New Head Of Research
IPC Ignite has released the first set of results from its research project into the lifestyle, habits and media consumption of 18 to 34 year-old men.The major rolling programme was initiated by IPC Insight, the company’s consumer research division, and had 700 online responses.Key findings suggest there are five attitudinal groups of men in the… Continue reading IPC Ignite Reveals Findings Of The ‘Today’s Man’ Study
TNS has accused Sir Martin Sorrell’s WPP Group of making “misleading statements” in connection with the advertising giant’s attempted takeover of the company.It was revealed yesterday that TNS had rejected a third bid from WPP (see WPP Makes Fourth TNS Bid) which valued the company at around £1.1 billion.Following the rejection, WPP said that it… Continue reading TNS Hits Out At WPP
At MediaTel Group’s Media Playground event on Tuesday 11 June, several companies demonstrated how their products are delivering innovation in the media industry: Royal Mail had an interactive approach to demonstrating how they can communicate with consumers to deliver a sensory experience via their communication Clear Channel showed a new product area to bring outdoor… Continue reading Media Playground: Innovations for the industry
Nielsen’s venture to track out-of-home viewing will finally kick-start this summer in the US, according to a report by MediaPost Publications.The system will provide data on viewing figures in bars, hotels and gyms – something which is previously unavailable and fails to get credit from advertisers.The national Nielsen Out-of-Home Report – a joint venture with… Continue reading Nielsen’s Out-Of-Home Viewing Data Service Starting In The US
Niche networks could be the way forward for social networking sites, according to some of the panelists speaking at yesterday’s MediaTel Group Media Playground event.Bruce Daisley, digital sales director at Bauer Advertising, said niche networks “which can often be like minded strangers rather than friends in real life” could be a big growth area in… Continue reading Niche Networks Could Be Future Of Social Networking
MediaTel Group yesterday ran its first Media Playground event showcasing the latest new media opportunities. The day’s first seminar in a packed line-up focused on research, with a stellar panel debating the future of the industry, focusing particularly on digital.Stuart Corke, director of customer insight at News International, said that it was imperative that standards… Continue reading Research Seminar Kicks Off Media Playground
The UK media research industry is well thought of globally but still has a lot to learn from other countries.This was the general view of the panellists at yesterday’s MediaTel Group ‘Future of Media Research’ full-day seminar held in London.Speaking at the morning’s keynote session, Brian Jacobs, founder of Brian Jacobs Associates, said: “In terms… Continue reading UK’s Media Research Industry Needs To Learn From Global Markets