A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008
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The new Tiscali TV Trends Report 2008 reveals that more than a third of British consumers (37%) are now regularly watching on demand content, twice as many as last year (17%).The report shows that 86% of those watching on-demand TV are watching at least as much, if not more TV than a year ago.In addition,… Continue reading More Than A Third Of British Consumers Watch On-Demand Content
IPC Advertising has promoted Amanda Wigginton to the new role of director of insight, after she took a leading role in launching a host of new IPC Insight initiatives in 2007.As IPC’s group head of insight, Wigginton recently spearheaded the launch of The Origin Panel, a 7,500-strong women’s panel, and Green Matters, which explores consumers’… Continue reading IPC Promotes Wigginton To Insight Director
The share of the UK internet population made up of ‘Silver Surfers’ (55+ year olds) has increased from 16% to 19% over the past year (October 2006 -October 2007), according to the latest research from Nielsen Online.Nielsen Online said that during the same period, the share made up of under 25s has decreased from 29%… Continue reading Silver Surfers Claim Larger Share Of UK Online Population
BARB has entered into four new contracts – with RSMB, Ipsos MORI and TNS – for provision of research services that will support the BARB service from January 1, 2008.BARB (a joint company of BBC, ITV, Channel 4, five, BSkyB and the Institute of Practitioners in Advertising) said that its aim has been to, “devise… Continue reading BARB Awards Four Six-Year Research Contracts
A new report from the National Consumer Council (NCC) has called for children to be better protected from online ads on some of their favourite websites.The Fair Game report found that lots of the websites popular with children are actually targeted at older age groups, which means that some of the ads children see are… Continue reading Report Claims Children Need More Protection From Online Ads
Thinkbox, the UK marketing body for commercial TV, and the Internet Advertising Bureau (IAB) have today announced they are joining forces to undertake a new research project examining the effectiveness of using TV and online together in advertising campaigns.Both the IAB and Thinkbox are encouraging UK agencies to submit campaigns to take part in the… Continue reading Thinkbox And IAB In Joint Research Project
ITV has reportedly suffered a 50% fall in phone votes for its hit programme The X Factor following the premium-rate phone-in scandal.A report in the Daily Record claimed that voting levels had fallen by half since last year, with a resulting loss in revenue of around £10 million.A Deloitte report published last month found that… Continue reading The X-Factor Suffers 50% Fall In Phone Votes
Continental Research’s Autumn 2007 Digital TV Report has revealed that of all UK consumers aware of HDTV the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe.Max Willey, Continental Research’s head of media, said: “This is a large increase from the 17% who… Continue reading Likely Subscribers To HDTV Jumps To 30%
Online networking is now firmly established as an essential element in the working lives of UK marketers, according to the latest Marketing Trends Survey, from the Chartered Institute of Marketing (CIM).Over half of marketers taking part in the survey (55%) say that their organisations use business networking regularly, while over a third (37%) claim to… Continue reading Marketing Trends Survey Finds Digital Technology Now An Essential Tool