Last night’s MRG evening meeting featured two presentations on international audiences: the first looked at changing news consumption in the digital age, the second examined how European consumers navigate complex decision making processes.The first presentation featured a study carried out by Essential Research for the BBC, and was presented by Jeremy Nye, head of audience… Continue reading MRG Evening Meeting: International Audiences
More Research articles
More than half of online social networkers between the ages of 13 and 49 never trust marketing material they receive and almost half say that internet advertising is driving them “insane”, according to a poll conducted by Facebook on behalf of Kyp Systems.Pop-ups are a particular source of irritation and 90% of the 800 people… Continue reading Social Networkers Don’t Trust Internet Advertising
A new study claims that advertising via TV and newspapers is the second most effective form of advertising behind emails at encouraging consumers to go online.The study, carried out by Response One, sampled 1,000 UK adults during January and February.It found that customer e-mails are 52% more likely than average to inspire a web visit… Continue reading Emails Most Effective At Getting Consumers Online
Almost 21 million Britons visited at least one of the ten most popular social media websites in January this year, equating to over 60% of Britons online, according to figures released by Nielsen Online.This represents an increase of over 20% year on year, when 17.1 million visited at least one of the top ten.In that… Continue reading Almost 21 Million Brits Visit Top Social Media Sites
The IPA has reported an “optimistic” picture for television viewing in 2007, with a slight increase in hours of viewing each day and the continuing expansion of digital viewing.The latest Trends in Television Viewing Report covering the last quarter of the year shows the average number of hours of television viewing each day at 3.63… Continue reading IPA Reports “Optimistic” Q4 2007 TV Viewing Levels
Marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007, according to a new report from the Fournaise Marketing Group.The Global Marketing Effectiveness report surveyed 3,000 marketing professionals, questioning them on a range of issues such as the efficacy of different marketing tools and the pressures and concerns… Continue reading Report Claims Marketing Effectiveness At All Time Low
Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship
Worldwide sales of digital TV set-top boxes broke through the 100 million barrier for the first time in 2007, according to the latest research from the Strategy Analytics Connected Home Devices service.The report, Digital TV Set-Top Boxes: Global Market Forecast, found that sales reached 102.4 million units last year, an annual increase of 12%. IPTV’s… Continue reading Popularity Of Digital TV Reaches Record High
Last night’s MRG evening meeting featured a presentation from Martin Haywood from Dunnhumby on their Marketing Mix Optimisation (MMO) tool that has been created from Tesco clubcard data.Tesco is the UK’s largest retailer, with an incredible £1 in every £8 in the UK spent in store. Its loyalty card, the Tesco clubcard, now has 13… Continue reading MRG Evening Meeting: Marketing Mix Optimisation
The largest stateside national audience measurement panel ever is to be developed, meaning information can be gathered on total viewing, including live and time-shifted (DVR) viewing of programs and commercials at a second by second interval.DIRECTV Inc. the US’ leading satellite television service provider with more than 16.6 million customers, and TNS Media Research, a… Continue reading Audience Measurement Panel To Provide Important Insights Into Multiplatform Viewing