Telecoms giant BT is to carry out research into the reasons why some people shy away from using the internet.According to a BBC report, psychologists will study a small group of people to analyse the reasons behind their fear of using the web.Preliminary testing has found that for some people, using the internet triggers stress… Continue reading BT To Research ‘Web Fear’
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At yesterday’s IPA morning seminar, TouchPoints: Vision Vs Practice, presentations were given on how the current system is being used by the industry and where the initiative will be in the future.Industry luminaries from media agencies, media owners and advertisers spoke of how they are using the current system to aid their media processes in-house.… Continue reading TouchPoints: Vision Vs Practice
Business to business customer magazines engage readers for an average of 26 minutes, according to new findings from the APA’s customer magazine effectiveness benchmark, the Advantage Study.In addition, 24% of respondents spent between 30 minutes and more than two hours with a B2B title in comparison to the Advantage Study average of 19%. 51% of… Continue reading B2B Customer Magazines Prove Engaging For Readers
If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question
A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar.Ainsworth indicated that having come to research from an agency… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’
The TouchPoints integrated planning database is to be reconfigured to make it more relevant to users, according to Lynne Robinson, research director at the IPA, who was speaking on the panel at yesterday’s MediaTel Group ‘Future of Media Research’ seminar.She admitted that the package, which aims to create a single cross-media planning system, was “by… Continue reading TouchPoints Database To Be Reconfigured For Usability
The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach.At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan (pictured), research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement
The research industry needs to respond to the massive period of change currently underway in the media, shifting away from self-contained measurement currencies for each medium towards a more holistic and converged approach. At this morning’s ‘Future of Media Research’ seminar, which was hosted by MediaTel Group, David Brennan, research and strategy director at Thinkbox… Continue reading Media Research Industry Must Take A More Holistic Approach To Measurement
It was standing room only at last night’s MRG evening meeting, as over 150 people packed in to hear a presentation on the IPA TouchPoints initiative, including suggestions for the product going forward including a topline “TouchPoints Lite” initiative.Lynne Robinson brought the room up to speed with how the initiative has gone so far, including… Continue reading MRG: TouchPoints Lites Up The Room
Commercial television advertising impacts in the UK during 2006 increased year on year by 1%, according to BARB data from TV marketing body Thinkbox.Over two billion TV ads were viewed every day on average in 2006, with 16-24 year olds increased their viewing of TV ads by almost 4%. ABC1 adult impacts grew by 0.6%… Continue reading UK Consumers Watch More Than Two Billion Ads A Day