Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
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While it might not have the glitz of other channels, retail media is where the money is going
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.
In brief: Channel 4’s commercial division, 4Sales, has announced a partnership with Sainsbury’s loyalty programme Nectar 360 to enhance its ad targeting capabilities.
In brief: Sky Glass has become the first non-grocery partner on Deliveroo’s advertising platform.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.
In brief: European retail giant Unibail-Rodamco-Westfield has launched its own in-house media, brand partnerships and data solutions agency.
In brief: Simon Lonsdale will join Dunnhumby as strategy director from Tesco.
In brief: ‘Innovation Partners’ include TikTok, Snap, Firework, TalkShopLive, and Roku.