A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.
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New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.
GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.
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Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.
Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.
There is real power in what financial institutions know about their customers and serious potential in how this can be used to benefit shoppers, especially in conjunction with retail media networks.
Expedia Group has became the latest company to launch its own media network for advertisers.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
The launch of ads on Prime Video could change where TV advertising investment goes while increasing the role of retail media in CTV.