Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
More Retail Media articles
Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.
Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
In brief: ITV’s relaunched streaming service will advertise on Deliveroo Media and Ecommerce for the next eight weeks.
The future of retail media is bright, but a cluttered market threatens to act as a barrier to exponential growth.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop.