Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.
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In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop.
Mudit Jaju, global head of ecommerce at WPP agency Wavemaker has left the company for a newly created global group role at Publicis Groupe.
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Doubts are holding many players back from seizing retail media opportunities. Let’s explore the key myths, versus reality.
Agency execs and industry leaders discuss what medium had the best year in 2022.
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
While it might not have the glitz of other channels, retail media is where the money is going