Focussing mostly on sales could mean advertisers underestimate retail media’s true potential, which can work for both shopper and brand marketers.
More Retail Media articles
LiveRamp UK’s enterprise sales director shares three important skills every salesperson should have and her best friend in the industry.
Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.
Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.
Retail media was forecast to boom this year. So how’s it going?
Wunderman Thompson’s Kiessé Lamour and Archmon founder Simon Akers join host Ella Sagar to unpack what we should make of the groundswell of companies launching and developing retail media networks.
Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.
Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.