Retail media is forecast to be the fastest growing area of UK commercial media this year, despite rising costs in an already expensive buying market to reach consumers where they shop.
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Mudit Jaju, global head of ecommerce at WPP agency Wavemaker has left the company for a newly created global group role at Publicis Groupe.
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Agency execs and industry leaders discuss what medium had the best year in 2022.
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Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
While it might not have the glitz of other channels, retail media is where the money is going
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
Mudit Jaju, global ecommerce lead at Wavemaker talks about how the retail media ecosystem has changed since the pandemic.
