Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.
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Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.
Analysis: Now discounters are joining the retail media party.
The director of ASOS Media Group shares his triathlon and Iron Man goals and which weaknesses he worked on at the beginning of his career.
Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.
Retailers and brands want retail media networks to have a better quality advertiser experience, range of inventory, data collaboration, measurement and targeting capabilities, a Publicis Groupe survey has revealed.
Retail media seems to be the “new shiny channel” on the media scene, but what really is it, what could it do for media planners and how can we learn from mistakes made with programmatic?
Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.
Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.