Holding groups are increasingly using “principal-based” media trading models, but their lack of transparency goes against any progress made in client trust.
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The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What do senior industry professionals really think of what they heard from the politicians and what will likely happen next?
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
The three digital advertising companies reported ad revenue growth of 11-26%.
Analyst Ian Whittaker and Ipsos UK CEO Kelly Beaver shared their 2024 outlook, from interest rates to elections.
Digital commerce will change the face of the marketing industry and Omnicom has gone for a land grab in this fast-expanding sector.
Posterscope’s innovation director outlines four predictions for out-of-home this year.
Retail media networks need to collaborate to avoid a Wild West scenario.