Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo’s Northern Europe MD.
More Retail Media articles
Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy.
What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?
More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as “a key barrier” to further investment.
Retail media was forecast to boom this year. So how’s it going?
Wunderman Thompson’s Kiessé Lamour and Archmon founder Simon Akers join host Ella Sagar to unpack what we should make of the groundswell of companies launching and developing retail media networks.
Strategy Leaders: Retailers, it’s time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK’s head of strategy.
Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.
Analysis: Now discounters are joining the retail media party.
The director of ASOS Media Group shares his triathlon and Iron Man goals and which weaknesses he worked on at the beginning of his career.