More Retail Media articles

The streaming company has struck similar deals in the US.

The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way. 

GroupM had forecast the $1tn mark to be reached in 2025.

The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.

A survey of 300 UK businesses found the vast majority has found success with advertising and was interested in new technologies like AI.

New research has found that for every £3 spent in store due to an OOH exposure, £2 is spent online.

GroupM, the world’s largest media investment group, has agreed a long-term strategic partnership with Tesco Media and Insight Platform.

All the latest from Cannes Lions with The Media Leader team on the ground.

Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.

Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.