Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.
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Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.
As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.
In brief: Redditors’ own response to the news has been broadly negative, with many users expecting a worse user experience.
In brief: the feature will no longer be available beginning 16 March.
In brief: Marne Levine has announced she will step down from her role as Meta’s chief business officer next week.
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
In the emerging community economy, brands can serve as the reason and the means through which people connect.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.