ITV has added mobile interactivity to its portfolio of advertiser offerings in an effort to encourage increased use of interactive technology within its ad breaks.For the first time advertisers using ITV’s network of channels will be offered a choice of interactive methods, including red button technology and mobile phone text feedback.Broadcast sponsorships can now be… Continue reading ITV Extends Interactive Options With Text Codes
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ITV has retained chocolate giant Cadbury as the exclusive sponsor of prime-time soap, Coronation Street, guaranteeing the confectioner’s coverage for a further two years in a deal worth £10 million per year.The deal sees Cadbury retain the Coronation Street coverage for its 12th year, covering all episodes transmitted on the ITV family of channels, including… Continue reading ITV Retains Cadbury As £10m Corrie Sponsor
Channel 4 has signed financial services firm MasterCard to fund a new branded content music offering based around its “priceless” brand positioning.The new programming, created by Freedom Media, will centre on MasterCard’s Priceless Evening, taking place on 16 November before being aired on 19 November. The event will take place at the Café De Paris… Continue reading Channel 4 Signs MasterCard For Priceless Content
IPC’s Practical Parenting has signed as the sponsor of the Baby Channel’s twice daily Pregnancy & Birth programme in order to widen its reach.The programme airs between 10-11am and 4-5pm, featuring advice from leading obstetricians and midwives on healthy pregnancy. The programme also provides practical tips from recent new mums on what to expect.The 10-month… Continue reading IPC Targets New Parents With TV Tie-Up
Douwe Egberts and Philips have teamed up to maximise consumer awareness of the Senseo coffee pod system through a multi-faceted direct media deal with ITV worth £7 million.The first phase of the agreement will see sponsorship of ITV’s new six-part comedy drama All About George and on line sponsorship of the chat show Parkinson.The All… Continue reading Douwe Egberts and Philips Team Up
ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins
Student TV network, SUBtv, has signed a year-long sponsorship deal with Titan Poker, extending its gambling credentials and creating a bespoke, student-facing poker site where SUBtv will arrange online tournaments.The promotional activity builds on SUBtv’s highly successful promotion of US-based PokerStars.com through its network earlier this year, which saw nearly 800 players from 60 universities… Continue reading SUBtv Extends Poker Events With Branded Tournament
Emap’s first ever Kiss Awards, the company’s R&B equivalent of the popular Q Awards, is to be sponsored by Scottish and Newcastle’s new cider brand, Strongbow Sirrus.The cross-media deal, brokered by Sam Browne and Claire Powell at Starcom Mediavest, will launch Strongbow Sirrus through Emap Advertising’s multi-platform brands, using Kiss, FHM, New Woman, Mixmag, Zoo,… Continue reading Kiss Signs Strongbow For Awards Sponsorship
In-taxi advertising hit a new milestone this week, as Cabvision, London’s first broadcast-style in-cab TV system, announced it had equipped 1,000 vehicles with the technology.The achievement means that in-cab advertising is now seen by approximately 56,000 passengers every day, with Cabvision’s system providing a choice of channels and content, from sitcoms to news, sports and… Continue reading Cabvision Extends Taxi TV To 1,000 Vehicles
ITV has announced an exclusive interactive TV partnership with beer brand Heineken, boosting the company’s recently announced sponsorship of the UEFA Champions League.From the first games of the new season, which starts on 13 September, Heineken will become the sole sponsor of ITV’s interactive coverage via digital satellite. Viewers opting to press the red button… Continue reading ITV Believes In Better Sporting Sponsorship