ITV has confirmed that The Carphone Warehouse has signed a three-year deal to become the new integrated sponsor for the fourth series of hit talent show The X-Factor.The deal will see The Carphone Warehouse sponsoring all episodes of the forthcoming series of The X Factor on ITV1, repeats and brand extensions like The Xtra Factor… Continue reading Carphone Warehouse Announces The X-Factor Sponsorship
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Emap’s Magic 105.4 has signed an exclusive sponsorship deal with VUE cinemas to launch the station’s new on-air quiz, Trivia Triumph.Trivia Triumph, which launches on 18 June, is the brand new weekday competition on Magic, running between 7am – 4pm.Listeners will go head to head to answer three questions every hour. The winner will win… Continue reading Magic Signs VUE Cinema Quiz Deal
GCap Media’s Classic FM has secured an important joint venture in a 20-week £1 million deal with Ford Galaxy.The campaign sees the launch of a brand new 20-week programme in partnership with Ford, Ford Galaxy of Stories, to run every Sunday afternoon from 4-5pm from 17 June 2007.For the series, Classic FM is re-writing classic… Continue reading Classic FM Secures Massive Multi-Media Campaign
Sony Ericsson has announced a major new deal with Emap2 to focus on activity to promote its Walkman range of handsets.The year-long exclusive project, beginning in June, follows on from last year’s Soundtrack To Your Life campaign.It sees the creation of three tailored campaigns working across all of Emap’s print, radio, TV and online platforms.The… Continue reading Sony Ericsson Extends Deal With Emap2
Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal
Carat Sponsorship has conceived and negotiated with Viacom Brand Solutions an integrated title sequence for the interactive chart shows on MTV Hits and MTV Dance.The new sequence forms part of a sponsorship agreement with Beiersdorf’s NIVEA Lip Care Caregloss & Shine range.The deal was negotiated between Maria Donaldson (sponsorship exec, Carat Sponsorship) and Justin Stephenson… Continue reading Carat Creates First Sponsorship Package For MTV’s Interactive Charts
Bailey’s Irish Cream has signed to continue to be the official sponsor of the UK’s adult contemporary chart, The A-List.The chart, which commenced in March 2006, is presented by Gail Porter and Nick Snaith and airs on Sundays between 4-7pm across 62 stations, including Chrysalis Radio’s Heart FM Network and GMG Radio’s Century and Real… Continue reading Bailey’s Sticks With The A-List
GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who… Continue reading Capital Gold Signs Formula 3 Racing Sponsorship
Chrysalis Radio’s LBC 97.3 has brokered a sponsorship deal with the health food brand Alpro to promote the Soya-based product on its weekday lifestyle show presented by Jim Davis at 1pm.The sponsorship, which is intended to raise awareness of Alpro as a positive lifestyle choice, will run for three months from Monday April 2.The exclusive… Continue reading LBC 97.3 Signs New Sponsorship Deal
ITV has today unveiled two new sponsorship deals, with Ribena Really Light sponsoring Grease Is The Word and Snack a Jacks sponsoring Deadline.The Ribena sponsorship includes broadcast sponsorship on ITV1 and ITV2, red button interactivity and on-air marketing for the new series Grease Is The Word and also Greased Lightning on ITV2.The sponsorship was negotiated… Continue reading ITV Unveils Two New Sponsorship Deals