An estimated 20,000 complaints have been made to Channel 4 and Ofcom about racist abuse on Celebrity Big Brother.Reports in the trade press claim that the majority of the complaints received by both Ofcom and Channel 4 are in relation to comments made towards Bollywood actress Shilpa Shetty by contestants Jack Tweed, Jackiey Goody and… Continue reading Big Brother Racism Complaints Reach An Estimated 20,000
More Sponsorship articles
Sky has announced a major year-long sponsorship deal for Virgin Radio’s Christian O’Connell Breakfast show starting on January 22 2007.Sky’s sponsorship of Virgin Radio’s coveted flag-ship breakfast show will include in-show sponsor credits and promotional trails and regular TV-related features.In addition the package will include sponsorship of the Sky TV Guide spots featured in Russ… Continue reading Sky To Sponsor Virgin Breakfast Show
Ofcom is today expected to announce its decision on the potential restrictions on junk food advertising aimed at children, with broadcasters and advertisers waiting nervously for the regulator’s decision.Some in the media believe that the length of time Ofcom has taken to come to a decision (the consultation process was closed at the end of… Continue reading Ofcom Set To Reveal Junk Ads Decision Today
Cadbury is to end its £10 million a year sponsorship deal with Coronation Street after 10 years, saying that it wants to look at new opportunities for the brand.According to reports in the trade press, Cadbury’s current two year deal with Coronation Street runs out at the end of 2007, although the confectionary giant has… Continue reading Cadbury To End Coronation Street Sponsorship Deal
Ofcom has upheld complaints that a Channel 4 series, Pepsi Max World Challenge, broke Ofcom’s Broadcasting Code because of the amount of Pepsi branding featured in the programmes.The series, in which 12 amateur footballers were followed as they competed to see who had the best attributes to make a world class player, was found to… Continue reading Ofcom Upholds Complaint About Channel 4 Pepsi Sponsorship
Loopholes will be exploited by advertisers, undermining measures to cut the amount of high fat, salt and sugar advertising aimed at children that is set to be introduced, according to an alliance of health, medical and consumer organisations.The National Heart Forum, whose members include the British Medical Association, the British Heart Foundation and Which?, and… Continue reading Advertisers Will Exploit Loopholes In HFSS Ad Restrictions
Ofcom is to allow advertisers to sponsor entire TV channels and radio stations for the first time, instead of just individual programmes.Following a wide-ranging consultation conducted in February, the communications regulator now intends to amend the broadcasting code to expand sponsorship opportunities, enabling the sponsorship of any channel, as long as that channel only shows… Continue reading Ofcom To Allow Sponsorship Of Entire Channels
In a deal valued at £2.7 million, London Underground is offering one advertiser a chance to own London with a 2-year sponsorship of Harry Beck’s iconic London Underground map.The sponsorship, the largest of its kind, is also the only opportunity to sponsor a London Underground branded property on this scale.The new sponsorship will run from… Continue reading Viacom Outdoor Offers Tube Maps Sponsorship
TCM 2, the recently launched sister channel to Turner Classic Movies, has signed IPC SouthBank’s Woman & Home as its first monthly magazine sponsor.The deal sees Woman & Home sponsoring Going Through The Decades, a special season of films that celebrates the role of women in cinema, to mark the magazine’s 80th birthday.The sponsorship deal… Continue reading TCM 2 Signs First Monthly Magazine Sponsorship Deal
Magic 105.4, London’s top music radio station, has named Brent Cross Shopping Centre as the first six-figure sponsor of its Magic Mystery Voices competition, which will run for 12 weeks from today.As part of the sponsorship, Brent Cross will get on-air mentions throughout the promotion, which complement their brand messages over an important trading period… Continue reading Magic Comp Gets Six-Figure Sponsorship From Brent Cross