The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign
More Sponsorship articles
British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com,… Continue reading British Gas In Time Out Sponsorship Deal
ITV has sealed a multi-million pound sponsorship deal with Reckitt Benckiser to sponsor Emmerdale for another year, in the broadcaster’s second biggest sponsorship deal after Coronation Street.The deal includes sponsorship on ITV1, ITV2, branding on ITV’s marketing of the show as well as online sponsorship, interactive and mobile interactive bumpers, off screen licensing and merchandise.Thomas… Continue reading ITV Signs Its Second Largest Sponsorship Deal
Betting and gaming group bet365 is to sponsor men’s entertainment channel Bravo’s exclusive live coverage of Football Italia‘s Serie A league as part of the Flextech-owned channel’s new Autumn line-up.The deal, in excess of six figures, was negotiated between Dale Micklewright of ids and Ryan Illingworth of The Media Advisors, and will see the partnership… Continue reading Bet365 To Sponsor Bravo’s Italian Football
GCap Media’s Classic FM has signed a seven month deal with MediaCom and Emirates Airline to sponsor its finance bulletins on air and online.The £1 million deal begins today with the stated aim of “targeting businessmen to raise awareness of the quality business class experience and the pioneering nature of the airline.”According to research carried… Continue reading Classic FM Signs Deal With MediaCom And Emirates Airline
Greene King is to sponsor Ant and Dec’s Saturday Night Takeaway in a £1 million sponsorship deal, a first for a UK pub company.The deal centres on Greene King’s sponsorship of the latest series of Ant and Dec’s Saturday Night Takeaway, with 80 seconds airtime in prime time slots, as well as additional exposure on… Continue reading Greene King Sponsors Ant And Dec In £1 Million Deal
Lego has signed a deal with ITV that will see the toy manufacturer sponsor CiTV programming from Mondays to Saturdays in the run up to Christmas, as well as activity on the CiTV website designed to maximise awareness for the breadth of the LEGO brand portfolio.The deal was negotiated by Krane Jeffery at Carat Sponsorship… Continue reading Lego To Sponsor CiTV In Run Up To Christmas
Littlewoods has agreed a cross-platform deal with ITV to sponsor the new Trinny and Susannah series due to air this Autumn on ITV1.The sponsorship package includes online, interactive, mobile interactive bumpers and licensing opportunities for Littlewoods as well as branding on all programme-related on-air trailers and off-air marketing.This is the first time Littlewoods has advertised… Continue reading Littlewoods To Sponsor Trinny And Susannah
Nokia, ITV and FremantleMedia have officially launched the third series of The X Factor, which will arrive on our screens this Saturday.The now renowned panel of Simon Cowell, Sharon Osbourne and Louis Walsh, will judge the singing talent of the latest bunch of pop wannabes, with Kate Thornton once again taking on the hosting role.Nokia’s… Continue reading The X Factor Returns With Nokia Sponsorship
ITV Sales has today announced that Clerical Medical, the pensions and investments provider, is to sponsor a package of prime-time dramas on ITV’s family of channels in a deal worth around £2 million.The deal covers the new series of Life Begins this autumn on ITV1, Where The Heart Is, new drama Jane Hall on ITV1… Continue reading Clerical Medical in £2 million ITV Sponsorship Deal