Virgin Media has been confirmed as the sponsor of the next series of reality behemoth Big Brother, taking over the reigns from Carphone Warehouse who dropped their deal following the allegedly racist bullying row (see Carphone Warehouse Hangs Up On Big Brother).Sir Richard’s company will promote its Virgin Mobile brand through the multi-channel sponsorship, with… Continue reading Branson Secures Big Brother Sponsorship
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ITV Customer Relations has announced that 118 118 is to be the new broadcast sponsor of ITV1 movies.The deal was negotiated by Luciana Limongelli, sponsorship & branded content executive at ITV customer relations, and Cate Murden at OMD UK.Murden, associate director, OMDFuse, said: “The ITV1 movie package is an ideal opportunity for 118 118 to… Continue reading 118 118 To Sponsor ITV1 Movies
Virgin Media has been announced as the title sponsor of the Yamaha British Superbike team for 2007 in a six-figure deal.This continues a seven year relationship with Virgin Mobile and Yamaha, with the sponsorship now coming under the wing of the new entertainment and communications company.The Virgin Mobile Cup will also get a makeover –… Continue reading Virgin Media Sponsors Yamaha Bike Team
Sir Richard Branson’s company, Virgin Media, is said to be in secret talks with Channel 4 to sponsor Big Brother, after the news that Carphone Warehouse pulled the plug on their deal.According to reports in the trade press, if the two companies do reach a deal, Virgin Media could gain exclusive access to video-on-demand content,… Continue reading Virgin Media Could Sign Big Brother Deal
Chrysalis-owned Galaxy has brokered a 13 week sponsorship deal with low cost airline Jet2.com to promote their new service Jet2holidays.com.The sponsorship, beginning on March 19, will include on-air promotions and sponsorship idents as well as online competitions and banner adverts.The deal will run across the Galaxy breakfast shows in Manchester (Wes @ Breakfast) and Yorkshire… Continue reading Galaxy Signs Package Holiday Sponsorship Deal
Honda is to be the new sponsor of the 2007 Formula 1 on ITV, starting with the Australia Grand Prix on March 17.The integrated partnership, negotiated and to be delivered by Starcom+ the sponsorship arm of Starcom Mediavest Group, will include broadcast sponsorship of races, qualifying programmes on ITV1 and highlights on ITV4 as well… Continue reading Honda To Sponsor ITV Formula 1 Coverage
Channel 4’s reality behemoth, Big Brother, has lost its £3 million a year Carphone Warehouse sponsorship, after the telecoms giant pulled the plug on the deal following the much publicised racism row.Carphone Warehouse, which has held the sponsorship for three years, pulled all of its sponsorship I-dents from around Celebrity Big Brother in January (see… Continue reading Carphone Warehouse Hangs Up On Big Brother
Marston’s, the UK’s largest producers of premium cask ale, is to sponsor Sky’s on-air and online coverage of the cricket World Cup which begins in the Caribbean next week.The sponsorship covers sponsorship credits and break bumpers on Sky Sports broadcast coverage and branding on World Cup sections of skysports.com.Every match is being screened exclusively live… Continue reading Sky Gets Cricket World Cup Sponsor
Virgin Radio has teamed up with Renault Megane to launch a new interactive on air promotion to raise awareness of the new Megane Sport range.The week long promotion, negotiated by Carat Sponsorship, began yesterday on the Christian O’Connell Breakfast Show and is intended to appeal to the show’s predominantly 25-44 year old audience.The promotion will… Continue reading Virgin Radio Launches Renault Promotion
The Carphone Warehouse has pulled out of its sponsorship of the latest series of Celebrity Big Brother, apparently unhappy with the furore surrounding alleged racism and bullying.The Carphone Warehouse began its sponsorship of Big Brother two years ago with its TalkTalk brand before moving the sponsorship to its main brand last year.Complaints about the show… Continue reading Carphone Warehouse Suspends Celeb Big Bro Sponsorship