GCap Media has signed a six figure deal with Ribena to run the first radio promotion for the brand’s range of Ribena 100% Pure Juices.Launching in mid-May, it will feature a ‘100% truth and nothing but the truth’ competition representing the 100% pure juice content of the product.Running across the Capital 95.8 and One Network… Continue reading GCap Media In Ribena Promotion
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ITV has appointed Jon Smale as the new head of its sponsorship & interactive team.Reporting to Gary Knight, brand partnerships director, Smale will head up the sponsorship & interactive sales team.His previous role was planning controller at ITV and he has worked for the broadcaster for 16 years, both in the agency sales trading team… Continue reading ITV Announces New Head Of Sponsorship
Virgin Radio has teamed up with producer Endemol to create an online magazine TV show, hosted by Virgin Radio DJ Iain Lee.The weekly ten minute long show, Punch Drunk TV, will be hosted on Virgin Radio’s newly revamped online home www.virginradio.co.uk.Both Virgin Radio’s and Endemol’s in house sales teams will take the format out to… Continue reading Virgin Radio Teams Up With Endemol For Online Show
Thinkbox, the television marketing body for the UK’s main commercial broadcasters, has commissioned a major new independent study to examine how TV programme sponsorship works.The study will include detailed examination of the implicit and associative effects of sponsorship and how it can best be evaluated and measured.Thinkbox has commissioned research consultancy Duckfoot to carry out… Continue reading Thinkbox Commissions Major Research Into TV Sponsorship
As we ease tentatively into 2008, it’s easy to forget what a mammoth year for media 2007 actually was. Television’s dirty laundry was hung out after numerous TV phone-in scandals; on-demand services gave consumers the control they were after, and online social networking exploded. Print circulations dropped while digital radio blossomed, and the launch of… Continue reading That Was The Year That Was – 2007 In Review
Xfm has signed a promotional deal with Paramount Pictures to launch a multimedia campaign on Xfm Drivetime for the release of the upcoming movie thriller No Country For Old Men.GCap Media’s Xfm will participate in a series of on air initiatives to celebrate the launch of the film release on January 18 2008.Activity will run… Continue reading Xfm Signs Multi-Media Promotional Deal With Paramount Pictures
Fiat has signed an exclusive sponsorship deal with Five, which will see the car maker sponsor an entire evening on the channel.Following Ofcom’s decision to relax the rules surrounding terrestrial channel sponsorship, Fiat is using the opportunity to support an entire evening on Five, becoming the first advertiser to take advantage of this new form… Continue reading Fiat To Sponsor Evening On Five
Housetohome.co.uk, the online homes portal from IPC Southbank, has secured furnishings retailer IKEA as sponsor of its Christmas coverage.As part the IKEA sponsorship, the retailer has a feature advising on table dressing and Christmas space savers and there is gift inspiration in the online IKEA Christmas catalogue.Isobel McKenzie-Price, housetohome.co.uk editorial director, said: “Housetohome.co.uk is a… Continue reading Housetohome.co.uk Signs IKEA As Christmas Sponsor
GCap Media has entered a co-marketing campaign with iTunes including a series of integrated initiatives aiming to simplify the consumer journey between music discovery and purchase.Specific initiatives will see GCap embed contextual links to the iTunes store within their online players, playlists and relevant articles across the portfolio of 53 websites.Radio listeners will also be… Continue reading GCap And iTunes In Co-Marketing Campaign
Five has secured two new sponsorship deals with UK price comparison site moneysupermarket.com.travelsupermarket.com (part of moneysupermarket.com) will sponsor Five’s brand new travel series, Rough Guide To…, from January 10.The package includes 1×15″ opening credit, 2×5″ break bumpers and 1×10″ closing credit per episode. The deal also includes up to 5″ visual accreditation on any related… Continue reading Five Secures Two New Sponsorship Deals