The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
More Strategy Leaders articles
In turbulent times, businesses become more risk averse. So it’s a good moment to look at how different media channels offer hugely variable returns, explains Thinkbox’s Matt Hill.
Increased minutage on linear, ad tiers on streaming services and a “screen-neutral” AV approach could present diverse opportunities for broadcasters, agencies and advertisers.
Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.
First, recognise the blind spot in our current marketing theory.
This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.
Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.
The Media Plan: Shelter’s latest campaign has been designed to resonate with a left-leaning, progressive, politically engaged, urban audience.
Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.