Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
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In times like these, it’s not so much about what a brand is marketing, but more how a brand is marketing.
First, recognise the blind spot in our current marketing theory.
This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.
Strategy Leaders: We seem to be drawn in opposing directions on so many issues we can no longer be sure what being British really means.
The Media Plan: Shelter’s latest campaign has been designed to resonate with a left-leaning, progressive, politically engaged, urban audience.
Being agile in media comms is always a requirement. But such extraordinary events like the Queen’s death require particularly agile planning.
Google’s latest outdoor move only proves that specialists are needed more now than ever, argues VCCP Media’s performance strategist.
We are spending too little time and resource preventing message fragmentation across the long run.
The downturn is an opportunity for the advertising industry to align more closely with clients’ business objectives.