Celebrity Send-Off takes a different famous duo each episode, with one going through the process of planning the other’s funeral.
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As part of the deal, the media-agency group will gain the Institute’s latest research ahead of the rest of the industry.
The streaming service backed by the BBC, ITV, Channel 4 and Channel 5 needed to focus on three messages: easy to discover, easy to encounter and easy to access.
In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.
At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.
The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.
The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.
Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.
The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.
It’s a media planner’s job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.