More Strategy Leaders articles

The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.

With attention splintered, the TV ad is no longer the main course in a brand’s Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.

Heineken’s Sarah Prentice, Initiative’s Rachel Coffey and NatWest’s Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.

The retailer turned to social media humour to boost awareness of its repairs offering.

Our pasts are now indexed like any other webpage. What does that do to the consumption of, and our appreciation of, media?

We need to recognise pricing as a brand superpower and the role of media within it.

Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand’s reach beyond game day.

Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy.